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The following NPCs serve as merchants, providing you with equipment and items in exchange for Lumes.
- Allura
- The last Sea Witch who is first encountered as an enemy in the Mermaid Caves. After defeating her, she ends up in the dry well below the Magical Camp.
- Mainly sells Accessories, Body armour, and 1 or 2 Weapons. Does not buy items, but provides a couple extra services to undo TFs.
- Daemiana
- One of Natalie's hundreds of half-sisters, and one of the three she's the most close to. A deeply unpleasant person. She can be found during the second day at the Watanabe Inn when the werechameleons attack.
- Has a small selection of Consumable Items for horrendous prices and does not buy anything except the Spectral Lantern for 5000 lumes.
- Julie
- A fellow Magical Girl trainee at Magical Camp, located behind the cafeteria.
- Has a vast and expandable selection of various types of Accessories, Body armour, Consumable Items, Headgear, but no Weapons.
- Kaylin
- A female centaur who can be rescued in the Tomb of Garak. You can buy stuff from her by visiting the Centaur Camp.
- Sells a unique selection of Consumable Items.
- Liria
- A friendly siren you can find at the Harpy Peak. Can be found below the stairs leading to the magico. After talking to her, a teleporter is placed so she can be reached easier.
- Sells various Accessories, Body armour, and Weapons. A few of her wares come for cheaper than what other merchants ask for.